About High Culture Celebrity Cannabis
High Culture
Celebrity Cannabis



Caleb Counts
Ted Ledie
Fred Lama
Caleb Counts ranks among the most influential cultivators and entrepreneurs in the Cannabis Industry. Caleb Counts, the CEO and co-founder of Connected Cannabis Co., entered the industry in 2009. His cultivation flexes incredible muscle in California’s competitive weed industry.
Connected grew over the years, from a medical purveyor during the heyday of California’s Prop 215, to launch in the adult-use market at its inception.
Connected is best known for creating the strain Biscotti—a much rapped about Chocolatey Indica-Leaning Hybrid—and Gelonade, an award-winning cross of Lemon Tree with Gelato #41.
Ted Lidie knows better than anyone else in the Cannabis Industry that Counterculture and Cannabis are close cousins, . As Founder and Creative Director of Alien Labs, Lidie captured the connection between connoisseur Cannabis and subcultures such as skateboarding and comic books.
Alien Labs leaned into this with more than just a line of killer Cannabis products and ever-evolving cultivars – thefy birthed a new age of acceptance through apparel.
Alien Labs full line of clothing, bags and more have bridged the gap for everyone from your seasoned smoker to the mall meanderer that happens upon Alien Labs in big brand stores like Zumiez.
Fred Lama is a distinguished third-generation expert in the Cannabis Industry and serves as the Founder and Chief Executive Officer of High Culture Celebrity Cannabis. Fred Lama revolutionizes the Worlds of Celebrity Cannabis, Entertainment, Wellness, and Luxury through imaginative Unique Collaborations and Culture-Driven Events.
High Culture Collaborates with exclusive leading Musicians, Athletes, Actors, Comedians, and other Celebrities to create Unique Themed Cannabis Strains and Unique Themed Infused Beverages.
High Culture redefines the Cannabis experience with Celebrities across the World, elevating both the Cannabis Culture and future of Cannabis in Entertainment.
Chuck Moore

Beverage Director
Chuck "Chaco" Moore is our Veteran Master Mixologist who founded Chaco Flaco in his kitchen in 2012, eventually winning over 50 Global Awards for his "Flavor First" approach offering his Global Award-Winning innovative beverage concepts. Chaco Beverage Familia will co-design the formulas for the THC/CBD Beverages that not only reflect High Culture’s Personality and Legacy, but also offer unique flavor and experience profiles same as Chaco Flaco, El Cero and Elevado’s Legendary Brands.
Founded by Nationally Renowned Master Mixologists, these three brands cover the entire Industry Spectrum. Chaco Flaco Drinks represents the low ABV cocktail arena, El Cero 0.0 ABV mocktails leads the Zero Alcohol movement in the U.S., and Elevado Drinks offers a low dose hem-infused craft cocktail expedience.
Chuck Moore has built a reputation for "Global Award-Winning" concepts that prioritize high-quality ingredients and "no substitutes for great taste." Bringing that Master Mixology Expertise into the THC/CBD space suggests a focus on craft-quality flavors that move beyond the typical "earthy" taste of cannabis-infused drinks.
Join Us on This Journey
Experience the Evolution of Cannabis
We invite you to connect with us and explore how we can bring together your celebrity status with the world of cannabis.
Let's create something extraordinary together.